Disgraced press releases…

Today I feel unwell and will stay the whole day alone at home. Leaving three tens of change requests and bleak prospects to fix them  at office. Oh, requests are worthy of being the main hero of the series of articles. I have much to say about these quick notes of an overloaded developer or a tester exhausted from regression testing. But the best examples are fixation of our Boss who is skillful in fucking our brains.

How would you feel if you are constantly asked to trample on dignity of press releases?

Suppose you, being astonishingly initiative, have enunciated that regular writing of press releases will help to promote the company products and you can do that writing. You know that the value of press releases is not a secret since it turned 100-years-old. But this value should be proved to our boss.

Being astonishingly stubborn as well as initiative, you tried to stuff this idea to ears of your colleagues-writers, your team leader and even innocent people in corridors and lunchrooms. In several months, (oh, it took less than 1 year as was with placing testimonials on the company website)  the boss has asked you to explore the format and principles of writing press releases.

You dug the Internet to refresh the knowledge, read every news in competitors press rooms, go to the boss’s favourites web sites, do a collage of screenshots and quotations and …

send it to your BOSS along with your press release, rewritten based on best samples and reviewed with your project manager (experienced and smart guy, by the way) several times.

Ok, the press release doesn’t suit everybody, it’s not the boss’s cup of tea. After 5 revisions and long discussions at the boss’s table, your creation resembles a list of release notes with a header and About Company section containing a plucked company description.

No company location and citation of any company representatives or partners (the boss considers our company is not worth of declaring its thoughts and intentions in public), no adjectives to set our product apart from others (as there are others that are better than we are, according to our boss). . .

I hardly can add these press releases to my portfolio as I am ashamed to explain why my press releases tend to hide the company achievements (can we use this word referring to our company, Boss? ) from the public instead of highlight them…

c’est la vie – as my ex-colleague tech writer would say

By the way, I start missing my job and office being at home half a day already. No struggle, no discussions and no jokes of my colleagues. :)

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